Precision Growth Strategy for the Business of Belonging
Strategic advisory for private clubs seeking membership growth, revenue acceleration, leadership alignment, and sustainable performance
Revenue growth and culture are not competing priorities inside a private club. They are inseparable.
After more than 20 years leading private clubs and complex service organizations, I have learned that financial strength and member experience move together. Revenue is reflected on a P & L. Belonging is experienced in the dining room, on the golf course, in the locker room, and behind the scenes with your team. When leadership, utilization, pricing, and culture are aligned, performance accelerates. When they are fractured, no pricing strategy can compensate.
My career began in sales leadership, building revenue engines and modernizing demand strategy. I later expanded into global executive training, designing performance programs for senior leaders across multiple industries. Stepping into full operational leadership with complete P & L accountability allowed me to integrate those disciplines across the entire club ecosystem, aligning pricing architecture, product mix, asset utilization, capital planning, leadership structure, and culture under one cohesive growth strategy.
That is the lens I bring to every engagement.
You do not receive generic consulting. You receive operator grounded strategy specific to private club economics, governance, and culture.
L3 Strategy exists to help clubs increase top line performance, optimize existing assets, align leadership teams, and build cultures that convert belonging into sustainable financial results.
Belonging is not a tagline. In a private club, it is the business model.
What We Do
Revenue & Utilization Optimization
We identify untapped revenue opportunities, redesign pricing architecture, and optimize asset utilization to increase top-line performance without unnecessary capital spend.
Membership & Demand Strategy
Through the proprietary L3 5P Analysis, we build sustainable demand models that strengthen retention, category structure, onboarding, and lifetime value.
Leadership & Executive Advisory
Confidential executive coaching and strategic advisory for senior operators navigating growth, transition, or complexity.
Culture & Performance Enablement
High-impact training programs focused on service excellence, sales effectiveness, executive presence, and cross-functional alignment.
Proven Impact
Results That Move the Needle
• Drove a 600% increase in member acquisition by rethinking product, pricing, and experience resulting in a further ascension on the Platinum Club ranking
• Generated more than $2.5M in incremental revenue growth within 18 months by aligning sales, operations, and customer experience into a single, focused commercial strategy
• Led a 200%+ increase in membership and a 250% lift in event revenue by building and executing a fully integrated go-to-market approach
• Delivered the largest membership growth in club history, bringing in 200+ new families in nine months during a high-stakes ownership transition
• Built and led a national sales organization responsible for $22M+ in annual revenue, driving over 2,000 membership sales and $8M in event revenue across multiple markets